Looking at the typical bank, it would be so easy to assume that managing or operating a bank would be somewhat of a breeze. However, this is not so, especially when it comes to retail banking. There are so many factors at play here that concrete and accurate analysis can be very difficult for any bank manager or proprietor. Fortunately, this endeavor can easily be achieved with the help of KPI in retail banking.
What exactly is a KPI? This is actually an acronym that stands for Key Performance Indicator. This is a quantifiable factor that is used to measure the current performance or status of a business or enterprise, matching this against the goals and objectives that were once set way back during the foundation of the enterprise itself. In laymen's terms, KPIs are measures used to determine how far along a business or enterprise is in its path towards achieving goals and objectives. Such is the purpose of the KPI, and this is very much needed when it comes to retail banking as well.
So, what are the KPIs that should be used in the industry of retail banking? These are actually the factors that are related to the overall performance of the retail bank. This is a very broad definition of the type of KPI that you can use in retail banking. To be more specific, here are some of the following metrics that you can use.
One of the metrics that you can use is the total cash deposits that the bank holds in a month. This should be included since this can measure how effective the retail bank is in attracting their customers and clients to make as many deposits as possible. After all, a retail bank earns its profit from the deposits that their clients make, right? Thus, this should be a metric to be included. In relation to this metric, the average annual deposits should also be used as a metric.
Another metric that you can use is the average number of depositors for each branch of the retail bank. Retail banks do branch out over time, especially when business is going well. Thus, it is important to determine the average number of depositors in each given branch. This still pertains to the ability of the bank to attract depositors.
The ratio of active depositors to dormant depositors should also be included as a metric here. We all know that not all accounts in a bank are active. Having a large number of dormant accounts is something that banks want to avoid because this would only mean bad business for them. Thus, this should be included as a metric as well.
The rate of borrowing risk should also be calculated. Banks are primary lending institutions, and when it comes to lending, banks should very well gauge the risk that comes with granting loans. For this, the bank should exert efforts in determining the possibility that the borrower would end up not being able to pay his loan once it matures. There is also that risk that the borrower might default.
These are just some of the KPI in retail banking that you should consider including. With these KPIs, the retail bank's operations can run more smoothly.